MOLOCO builds machine-learning products for mobile app monetization, user acquisition and programmatic bidding via its MOLOCO Cloud DSP. The company is developing a Retail Media Platform (currently in beta) to help e-commerce sites generate sponsored ads and product recommendations. New funding will be used to expand its machine-learning engine, invest in R&D, product and engineering, hire additional staff, and grow MOLOCO Cloud into new verticals and geographic markets. MOLOCO says it has consistently grown in excess of 100% annually and has an annual net revenue run rate above $100 million. Its customers span small developers to companies with more than a billion users; notable clients include King Digital, Playrix and Netmarble, and some customers spend more than $1 million a month through MOLOCO Cloud. The company emphasizes privacy and customer data control as a differentiator versus walled gardens like Facebook and Google. Moloco provides a complete suite of proprietary cloud advertising solutions that enable mobile businesses to use data and machine learning to optimize acquisition, retention and monetization. The company has expanded its advertising reach substantially, facilitating more than 100 trillion bid requests on behalf of partners since 2018. Moloco currently serves more than 13 billion ad impressions monthly and reaches nearly 10 billion global devices monthly through 5.58 million publisher apps, including Nexon, Playrix and Netmarble. The company reports an annual revenue run rate of $400 million and is currently profitable. Moloco was founded by Ikkjin Ahn in 2013 and is headquartered in Redwood City, California, with offices in San Francisco, Seattle, London, Seoul, Singapore and Tokyo. Moloco’s core product is the Ad Cloud platform and a predictive ad performance engine powered by machine learning that enables publishers to run user acquisition and re-engagement campaigns and monetize marketing and advertising programs in-house. The platform integrates with industry exchanges including Google AdX and Twitter Mopub and supports solutions for large-scale mobile platforms, app publishers and ad networks. Moloco offers proprietary fraud tools (DoubleCheck) and reports the ability to handle more than 550,000 bid requests per second and to dynamically price and purchase ad space within 100 milliseconds. The company says DoubleCheck can isolate fraud at the ad network level, potentially saving more than 80% of marketing budgets and increasing expected real user growth by more than 24%. Moloco recently secured $11 million in a Series B financing and plans to use proceeds to advance development of Ad Cloud and related solutions and to expand sales and marketing initiatives. Headquartered in Palo Alto and founded in 2013, Moloco is privately held and led by co-founder and CEO Ikkjin Ahn with a team that includes former Google engineers and other ad‑tech veterans.

Total raised

$161M

Funding rounds

3

Latest round

Series C

Latest activity

Aug 2021