Mom Trusted operates a social marketplace focused primarily on childcare centers, allowing parents to search for, save, and share providers and access business information. The site also aims to connect parents privately rather than using public reviews, and is building social features that are not yet fully developed. On the childcare-center side, Mom Trusted is developing freemium tools and a dashboard-like backend to help centers manage marketing, outreach, and parent communication. The company has helped an estimated 300,000 parents find childcare and more than 5,000 childcare centers have claimed or established profiles on the site. Through surveying and sampling its userbase, Mom Trusted estimates it has generated over $40 million in revenue for childcare providers. The business model is still in flux and is expected to be SaaS and/or transaction-based. Mom Trusted launched quietly in January 2011 in Cincinnati and has since expanded to San Francisco, New York and multiple U.S. states.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2012