Monetate provides marketing acceleration software that helps marketers understand customer behaviors, situations and preferences and deliver in-the-moment, relevant experiences. Its Monetate Acceleration Cloud runs above traditional infrastructure and is accessed through a single user interface. The platform targets the right customer at the right time and is used by brands such as Best Buy, National Geographic and Celebrity Cruises. The company is based in Conshohocken, PA and has nearly 200 employees globally. Monetate completed an $8M funding round and is using the proceeds to continue expanding operations. The product-centric business focuses on enabling targeted customer experiences across digital channels. Monetate provides big data marketing solutions that empower marketers to leverage customer data to create more personalized and engaging online experiences. The company helps deliver more relevant web experiences by anticipating and reacting to consumer behavior. Monetate says its approach enables leading brands to generate stronger, more profitable customer relationships. The business is based in Conshohocken, PA. Recent SEC filings show the company raised new capital, indicating ongoing investor interest. Monetate provides a cloud-based marketing platform that lets non-technical marketers design, test and deploy targeted messaging and promotions on websites in realtime. The product requires one line of JavaScript to enable personalized experiences, pulling data such as customer location and realtime weather to change site content for individual visitors. The company emphasizes realtime testing and targeting so marketers can iterate and react to customers without heavy IT involvement. Monetate counts customers including Petco, Urban Outfitters, Sports Authority, QVC, Casual Male and Dick’s Sporting Goods, and the CEO has said many clients have added hundreds of millions in revenue after deploying the service. The startup also handles large volumes of page-view data for its customers and prioritizes high uptime. The latest capital raise will be used to scale Monetate’s data systems, expand staff and increase marketing efforts. Monetate offers an enterprise-class SaaS platform that enables companies to test, target, and personalize product messaging, marketing creatives, and other site features. The solution installs via a single JavaScript tag and requires no internal IT resources. Clients include PETCO, QVC, Urban Outfitters, ModCloth, The Sports Authority, and Casual Male Retail Group. The company was founded in 2008 by David Brussin and David Bookspan and is based in Philadelphia, PA. Monetate intends to use newly raised funds to further expand its sales efforts.

Total raised

$43M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2013