MoneyReef develops mobile applications focused on rich feature sets and ease of use, targeting consumer and business financial management. Its flagship product, Finance by MoneyReef, is an easy-to-use personal finance and budgeting app optimized for the iPad with a companion iPhone app and is currently offering beta invites. The company announced its official launch and was aided by a $650,000 seed investment from co-founder and CEO Keith Nellesen. Proceeds from the seed round are being used to build a diverse collection of mobile-focused products. MoneyReef’s technology platform stores and analyzes consumer behavior, and its marketing platform delivers relevant offers to consumers and high conversion rates to merchant partners. Leadership is led by experienced founders and executives with backgrounds at Vivint, HomesandLoans.com, and other product-development and sales roles.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2012