Monocle is an AI-powered promotion platform that emerged from stealth to help DTC and consumer brands design and deploy personalized promotions. The platform uses causal-based AI methods to go beyond A/B testing and optimize incentives at the individual-customer level to maximize profit. Monocle integrates quickly with a brand’s store and email/SMS tools (including Klaviyo and Attentive) without requiring internal engineering or data science teams. The company opened its platform to select brands in 2023 and is already being used by Death Wish Coffee, BRUNT Workwear, and Honeylove. Headquartered in New York City with offices in Tel Aviv, Monocle is led by industry veterans from Lyft, Instacart, and Stripe and co-founded by Noam Szpiro and Mark Lotman. The launch is supported by a $7.5M seed round, positioning the company to address a near $400 billion annual promotions market that the article describes as largely under‑optimized.

Total raised

$8M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024