Monterosa is a London-based multiscreen activation specialist that provides an enterprise-grade cloud-based multiscreen platform called LViS. LViS connects mobile apps with primetime TV programming, sporting events, ad spots, retail screens, sports-venue screens and digital out-of-home networks without requiring app downloads, audio recognition or QR codes. The platform exposes HTML5 and APIs that can be integrated within existing sites, apps or social-media platforms to activate mobile audiences. Clients include broadcasters and brands such as TF1, France Télévisions, BBC, ITV, Channel 4, Sky, Endemol, Shine, FremantleMedia, MediaCom, Mother, BBH, Volkswagen and Burberry. Monterosa intends to use the £1.2m Series A to expand its sales, product development and delivery teams, accelerate growth into sports marketing and activation for global brands, rights-holders and broadcasters, and further develop the LViS platform. The company is led by CEO Tom McDonnell alongside ex-BBC executives Simon Brickle and Igor Loboda.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2015