Moot provides a unified e-commerce platform and toolkit that lets brands sell across direct sites and apps, social feeds, marketplaces, wholesalers and other channels from a central database. Its key feature is a central database that updates activity across channels to avoid backend fragmentation and simplify inventory management and logistics. The product targets brands and second-stage companies hitting the limits of Shopify and other siloed solutions. Moot says it is on track to make £100 million ($130 million) in ARR by the end of this year, after growing 300% year on year in 2021. Customers include Timberland, Asos and media brands such as House Beautiful, and the startup sees demand also from roll-up players looking to standardize technology across acquired brands. Future plans include building enhanced AI capabilities to automate and analyze customer activities and pursuing M&A—two deals are already underway—to accelerate growth.

Total raised

$18M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2022