MoPub operates a mobile advertising exchange and ad server for in‑app advertising on iOS and Android, positioning itself as a scaled, transparent ad platform for publishers and advertisers. The company reports ~18 billion ads served per month, working with more than 5,000 publishers and reaching 10,000+ mobile apps (up from ~1 billion monthly ads and ~250 publishers in July 2011). MoPub focuses on delivering control and transparency to publishers and scale and data to advertisers, and it emphasizes rich media and video opportunities enabled by LTE and iOS advertising identifiers. The company recently made agency‑industry hires to better reach brand and ad agencies. MoPub plans to use new funding for hiring and international expansion, putting people on the ground in Europe, Japan, Korea and across the Asia‑Pacific region, with a goal of opening offices in various international cities by 2013. The platform has strategic ties to agency holding company Publicis via an investment from its Iris Capital/OPV arm. MoPub offers a self-serve ad serving platform for mobile applications and websites, enabling publishers to book and manage rich media interstitials, banners and custom formats. The product optimizes remnant inventory by working with networks such as AdMob, Jumptap and Millennial Media and serves across Android, iOS and mobile web. The company launched in February and was part of the first AngelPad class. MoPub has scaled quickly: it crossed 1 billion monthly ads in June and has over 250 active publishers, a number the company says is doubling every quarter. The startup sees realtime bidding as the future of mobile advertising and aims to create realtime connections between demand and buy sides. New funding will be used to double the engineering team and bolster the startup’s infrastructure. MoPub operates an ad-serving platform for mobile apps and websites, positioning itself as a "DoubleClick for mobile." The company provides an open-source SDK to get MoPub running in apps within minutes and is already working with mobile companies like Booyah. Its product focus is on perfecting mobile targeting while creating a seamless setup and user experience for publishers and advertisers. The team is composed largely of ex-AdMob and ex-Google employees and the company emerged from the AngelPad incubator. CEO Jim Payne expects the mobile advertising market could be a $3 billion business by 2014. Financial terms of the recent financing were not disclosed in the article.

Total raised

$19M

Funding rounds

3

Latest round

Series B

Latest activity

Sep 2012