Mori designs and sells baby essentials, including sleepsuits and clever sleeping bags, using innovative designs and natural materials from sustainable sources suitable for newborns up to four years. Founded in 2015 by Akin Onal and based in London, the company sells direct-to-consumer and through wholesale accounts globally. Mori has nearly 35,000 customers in over 50 countries and wholesale relationships with about 215 outlets, including Selfridges, Harvey Nichols, Fenwick, The Tot, Sprout San Francisco, and Yoya NYC. It raised over £4m in a Series A round led by Guinness Asset Management with participation from Jobi Capital, 500 Startups and other existing investors. Proceeds will be used to continue growth in the UK, expand into international markets with a focus on the U.S., open branded storefronts, and grow its internal team. The company is focused on retail expansion and team growth to support its international expansion.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2019