Morning Brew is a daily email newsletter founded in 2015 by Alex Lieberman and Austin Rief that packages business news, market recaps, and short lifestyle pieces for young professionals. The product combines Wall Street essentials and tech/startup coverage in a short, scannable format designed for millennials. The newsletter has grown to just under 200,000 subscribers with a daily open rate around 50% and an average reader age of 28; about 30% of the audience remains college-focused. Morning Brew monetizes via sponsored native content from brands such as Discover Card, Casper, and Duke University, and relies on word-of-mouth plus a 700+ student ambassador program to drive growth. The company plans to expand the brand offline with a monthly event series to foster networking and panel discussions. Morning Brew is targeting a Series A in 2019.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2018