Motherly publishes motherhood-focused content on its website, social channels and in podcast form, building an audience of roughly 30 million unique users. The company emphasizes a woman-centered, expert-driven brand aimed at millennial mothers and a more diverse, educated audience. Founders Jill Koziol and Liz Tenety positioned the brand to foster community engagement before moving into commerce. Motherly is preparing to launch the Motherly Store and sell company-branded products as well as a curated selection of items from smaller D2C brands; its second book is being published by Sounds True. The startup recently raised $5.4 million in a Series A round and says it built its audience with virtually no marketing spend. As a 100% work-from-home company, Motherly has offered initiatives such as a free online birth class in response to the COVID-19 pandemic.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2020