Motilo is a London-based social fashion platform built around a visual Q&A interface that helps users solve sartorial dilemmas. The site combines editorial content produced by Motilo staff with community-generated answers and a drag-and-drop tool for creating looks. Users can search past Q&As, building a visual database, and the platform integrates brand content in a shop tab. Motilo has about 65 fashion store partnerships, including Net-a-Porter, Matches, Harvey Nichols, Moda Operandi and Avenue 32. Its business model mixes affiliate clothing sales with partnerships and embedded advertising aimed at users before purchase. The company plans to use new funding for expansion, marketing and PR to grow the brand and ramp up partnerships.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2014