Motista built a realtime consumer intelligence database by surveying thousands of consumers and running large-scale studies with consumer anthropologists to produce connection metrics for marketers. Its web-based consumer connection platform lets marketers test hypotheses, view top-performing connections, explore competitor data, and assess whether social followers translate to purchases. The company charges a baseline of $75K for a year-long subscription, which includes intelligence for the brand, its category, and two competitors. Motista was founded in 2007 and is relocating its headquarters from Maryland to San Mateo, CA. The startup currently has a staff of 12 and plans to expand hiring with the new funding. It also plans to launch a widely available version of its product later this year.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2011