Motive provides an AI-powered Integrated Operations Platform that consolidates safety, operations, and finance workflows for fleets and physical-operations teams. The platform targets driver safety, service verification, preventive maintenance, fraud detection, and automated coaching to reduce collisions and streamline repetitive tasks. Motive serves nearly 100,000 customers and 1.3 million drivers across industries such as transportation and logistics, construction, energy, and public sector, and counts enterprise customers like FedEx Freight, Cintas, KONE, and Maersk. Since 2024 the company has more than doubled its ARR from customers spending over $100,000, and reports net revenue retention north of 130%. Motive plans to expand its AI capabilities, scale internationally (including a UK launch in early August), and expand go-to-market, R&D, customer success, and support teams. The company is also accelerating R&D expansion in India and pursuing wider enterprise adoption of its automation and safety features. Founded in 2013, Motive combines IoT hardware with AI-powered applications to automate vehicle management, equipment tracking, driver safety, compliance, maintenance, spend management, and more. The company says it serves more than 120,000 businesses and has reached real revenue scale with multiple product lines. Motive’s stated mission is to empower the businesses that fuel the physical economy by improving efficiency and safety and delivering business-critical products. The company is doubling down on AI and machine learning capabilities. It is also investing in financial-services products aimed at supporting customer spend management and overall business operations. These financial services are positioned as a force multiplier when combined with Motive’s platform. KeepTruckin provides integrated hardware and cloud software for fleet management, spanning video-based driver safety, ELD compliance, GPS tracking, dispatch, and fuel and maintenance management. Its products leverage AI and computer vision, including Smart Dashcam, DRIVE risk score, and Safety Hub, to reduce accidents and operating costs. The company serves over 90,000 customers and one million drivers, and operates a 400,000-strong network of connected vehicles in North America. KeepTruckin has experienced roughly 70% annualized growth since the onset of the pandemic, with customers expanding fleets by 21% over the past year. The company plans to use new capital to continue building AI-powered products, recruit talent, and scale rapidly to meet demand across segments like construction, oil and gas, food and beverage, and agriculture. KeepTruckin was founded in 2013 and cites a workforce of over 2,000 employees. KeepTruckin offers a comprehensive fleet management platform including an Electronic Logging Device (ELD), an electronic logbook app for iOS and Android, a Smart Dashcam, and an Asset Gateway to connect vehicles, drivers, and fleet managers. Its App Marketplace provides integrations to improve operational efficiency and productivity. The company serves more than 55,000 for-hire carriers and over 250,000 vehicles. KeepTruckin says it will use new capital to advance its technology and apply machine learning to make transportation safer and more efficient. It is broadening services to reduce detention time, streamline regulatory compliance, exonerate drivers in accidents, and help carriers grow their businesses. Partnerships and distribution are part of its growth strategy as it expands product distribution and network reach through strategic alliances. KeepTruckin builds a platform combining hardware and software to digitize the trucking industry, offering electronic logs, GPS tracking, and driver performance tools for fleet managers and dispatchers. The company says its software is deployed in hundreds of thousands of vehicles and serves 55,000 unique customers. Founded in 2013 and headquartered in San Francisco, KeepTruckin aims to modernize an industry that it says remains reliant on paper and pencil. The company plans to use the new financing to double its headcount to 2,000 employees over the next 12–18 months. KeepTruckin has raised a total of $228 million to date, positioning the business for continued product and network expansion. Leadership emphasizes improving drivers’ lives and enabling fleets to compete in a modern, tech-enabled economy.

Total raised

$567M

Funding rounds

9

Latest round

Equity

Latest activity

Jul 2025