Founded in 2010, MotorK offers the SparK platform, an integrated ecosystem that unifies marketing, sales, data, and operations for automotive retailers. The company positions its software to help manufacturers and dealers better coordinate and optimize commercial activities. MotorK currently operates in eight countries—Italy, Spain, France, Germany, Belgium, the Netherlands, the UK, and Israel—and employs nearly 310 people. Its AI-driven approach targets improved efficiency and data-powered decision-making within the automotive retail sector. The newly secured funds aim to further strengthen the company’s financial position and support general corporate purposes, suggesting a focus on sustainable growth. While specific revenue figures were not disclosed, the company’s geographic footprint and headcount point to meaningful scale within its niche.

Total raised

$59M

Funding rounds

5

Latest round

Equity

Latest activity

Jan 2026