Movable Ink builds a platform that translates a brand’s data into content modules embedded in emails, websites and other digital channels that update with personalized information such as pricing, inventory, offers and loyalty balances. The modules target content based on attributes like onsite or mobile behavior, preferred location and even weather to deliver one-to-one marketing at scale. The company acquired Coherent Path to bolster its machine‑learning capabilities; Coherent Path’s approach is described as “longer‑term” and “reciprocal,” focusing on lifetime customer value. Movable Ink says its AI evaluates engagement, site traffic and conversion data and adapts to changes in customer behavior. Annual recurring revenue is now past $100 million, with customers including JetBlue, Dunkin, Comcast, Hilton, Uber and Bloomingdale’s. The company plans to invest the new capital in AI‑driven products and expand its workforce from over 550 employees to more than 700 by 2023; the round values the company at $1.3 billion pre‑money. Movable Ink builds personalization technology that activates brand data into engaging creative, primarily for email marketing. About 95% of the company’s revenue comes from email, and it works with more than 700 brands, including the Democratic National Committee in the run up to the 2020 election. The company plans to expand its platform into web and mobile channels, develop integrations via the Movable Ink Exchange, and make major investments in AI. Recent hires include Ashutosh Malaviya as vice president of artificial intelligence and Katy Huber as senior vice president of people to support growth. Movable Ink intends to grow through hiring and potential acquisitions and is formalizing diversity tracking with OKRs. The company says clients using its tools were able to accelerate campaigns during COVID-19, enabling rapid digital transformations for some customers. Movable Ink offers a platform that enables clients to create more up-to-the-minute, relevant, and personalized email marketing campaigns using live content. The company positions its technology to bring agile, frequent updates common in web and social products to email marketing. Movable Ink reports 119 brand customers, including American Eagle Outfitters, Barclays, Verizon, and RadioShack. The company launched in October 2011 and grew revenue from $200 in its launch month to six figures in Q1 2012, accelerating 100% each quarter; growth had been funded by revenue until this round. Movable Ink currently has 24 full-time staff and expects to reach 55–60 employees by year end. The new funding will be used to scale international operations, expand its partner network with email service providers, and support growth in the UK and EMEA. Movable Ink is a real-time email marketing company that builds technology to dynamically change email content after it has been sent. It launched the Movable Ink Streaming Server, a service that streams live content into emails while they are open. The streaming technology pulls live content from the web at time of open and works across major email clients (Gmail, Outlook, iPhone, Yahoo, etc.). Use cases cited include live stock price updates, flash-sale inventory status, and streaming social media or breaking news. The Streaming Server will be available via the company’s premium product plan. Movable Ink has raised $1.3 million from Contour Ventures, Metamorphic Ventures, ff Ventures, Kima Ventures, Joshua Baer, Bob Pittman, Andy Russell, and Alan Laifer.

Total raised

$97M

Funding rounds

4

Latest round

Series D

Latest activity

Apr 2022