Mulberry delivers a customer warranty experience embedded into online retailers’ websites and via a Google Chrome browser extension that offers shoppers 12 months of free accident protection and competitive longer-term plans. Its brand partnership solution lets retailers embed protection offers into the customer journey to generate incremental revenue and deepen customer relationships. Both offerings rely on Mulberry’s proprietary machine-learning technology that maps products to relevant protection plans in real time, enabling faster integrations and a seamless shopper experience. The company’s retail partners include Hayneedle, FormeLife, Houzz, Neato Robotics, and TriMark. Led by CEO Chinedu Eleanya, Mulberry is using product and ML capabilities as the core of its go-to-market with ecommerce integrations. The company closed a $22M Series B to support its growth plans. Mulberry provides warranty and extended-service programs for direct-to-consumer brands, integrated at point of sale for online retailers. Founded by Chinedu Eleanya, the company targets small and medium-sized retailers to help retain customers and increase lifetime value. Mulberry counts customers such as Mirror, Breville and Nectar Sleep. The shift to online shopping and the COVID-19 pandemic have increased demand for its services. The company reported about $1 million in ARR and was on pace to hit $10 million ARR in 2020. Mulberry positions itself as a democratized warranty solution to help DTC brands compete amid rising customer-acquisition costs.

Total raised

$32M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2021