Multichannel builds a cloud-based, fully automated ad management platform that uses algorithms to manage campaigns across channels and search engines such as Google, Yahoo and Baidu. Users connect their advertising channels to a dashboard; the software analyzes past and present campaign data to recommend regions and automatically manages keyword bids. The product includes safeguards against click fraud and aims to reduce costs and administrative overhead for advertisers. The company positions its platform for ‘unlimited scalability’ across languages, currencies and local regulations, and targets advertisers seeking to enter markets like China. Multichannel says it will use the new capital to accelerate development of its automated marketing platform. The company is based in Hong Kong and the U.S.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2013