Mundial Media operates a privacy-first contextual marketing platform centered on multicultural audiences, powered by its Cadmus AI engine. Cadmus AI is described as the first hyper-contextual engine built for multicultural groups, leveraging first-party data and AI and not relying on third-party cookies. The engine reaches over 30 million active monthly multicultural users and analyzes more than 1 billion real-time contextual data points to plan, execute, and measure campaigns. Mundial complements its data engine with a custom content studio, an in-depth research and insights platform, and a suite of digital advertising products for Hispanics, Blacks, AAPI, and LGBTQ+ audiences. The company plans to use new funding to drive further product innovation, hire talent, and expand its core digital advertising offerings. Mundial positions itself to help brands authentically connect with the $3.7 trillion U.S. Latino economy and other multicultural markets. Mundial Media operates a contextual marketing platform built around its proprietary engine, Cadmus AI, to provide culturally nuanced scale and reach for multicultural audiences. The company emphasizes privacy-first targeting using first-party contextual technology rather than third-party cookies. Mundial says its platform marries multicultural marketing learnings with a data-driven stack to create emotional connections between brands and diverse consumers. The team includes CEO Tony Gonzalez and senior product and engineering executives with prior roles at My Code and Dotdash Meredith. With the announced funding, Mundial intends to scale its AI-enabled technology to meet the needs of brands and agencies seeking brand-safe, privacy-focused multicultural reach. The company is based in Los Angeles and is positioned as a solution to market fragmentation in multicultural advertising.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2024