Bluegape is a fan-merchandising startup that sells licensed and custom fan products—posters, mouse pads, t-shirts, laptop skins, mugs, fridge magnets, coasters and wall clocks—after pivoting from personalized posters. The company launched from an IIT Kanpur dorm in August 2011 and is Delhi-based. Bluegape has sold merchandise for films such as Krrish3 and Batman and online phenomena like Guddu and Gang, IIT Tips and We and Football. Site traffic spiked 500% after the launch of an AAP store. Bluegape recently raised INR 1.5 Cr from eight global angels via LetsVenture and previously received a seed of INR 10 Lakhs from Times Internet (TLabs) plus an undisclosed round with backers including Aniket Khera and Rahul Bhatia. Funds from the latest round will be used to build a supply chain for print-on-demand products, create technology to automate fan-store creation and expand the product range. BlueGape provides brands with a merchandising platform to personalize t-shirts, mugs, laptop skins, cushion covers and similar products. The company is led by co-founder and CEO Sahil Baghla. According to the company blog, BlueGape raised a seed round of funding for an undisclosed amount. Backers named in the round included Aniket Khera, Rahul Bhatia and an unnamed Internet entrepreneur. The company intends to use the funds to improve its services. No operating metrics or financials were disclosed in the article.

Total raised

$0M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2014