Mux builds an API-centric video platform for developers, with a monitoring and analytics product (Mux Data) and a streaming product (Mux Video). The company says its approach enables faster publishing and reliable streaming; customers include Robinhood, PBS, ViacomCBS, Equinox Media and VSCO. Demand surged during the pandemic: on-demand streaming via Mux grew 300%, live streaming grew 3,700%, and revenue quadrupled over the past year. Mux has raised a total of $175M to date and achieved a valuation above $1 billion. CEO and co-founder Jon Dahl said the company didn't need to raise but took the round to accelerate growth during an "inflection moment in video." The company plans to grow headcount from about 80 to 200 employees and is exploring potential acquisitions to continue investing in the platform. Mux offers two core products: Mux Data, a SaaS analytics product for online video, and Mux Video, an API-delivered service that supports live and on-demand streaming. The company was founded in late 2015 by Jon Dahl. Mux Video is positioned as an infrastructure/API play aimed at simplifying video delivery for developers, while Mux Data exhibits more traditional SaaS economics. The business reported very rapid growth: aggregate revenues growing ~4x and Mux Video revenues growing ~8x, with an LTV/CAC around 5x–6x and net retention near 160%. Investors expect its gross margins to eventually resemble other infra companies like Twilio and Stripe, with Mux Data showing stronger SaaS-like margins. COVID-19 has accelerated demand for the product, with customers seeing sharp increases in streaming across social, fitness, e-learning and religious use cases. Mux builds infrastructure and monitoring tools for developers and publishers of online video, offering Mux Video (an API-first platform for encoding and streaming optimized by data and machine learning) and Mux Data (a video analytics product). Mux Data monitors billions of video streams and measures Quality of Experience metrics such as startup time, rebuffering, video quality, and playback failure. The company counts customers including CBS Interactive, PBS, Vimeo, TED, and Udemy. Founded in 2015 and led by CEO Jon Dahl, Mux plans to use new funding to invest in sales and customer success, R&D, and the developer community. The product is designed for developers to integrate video with a few lines of code and to provide publishers with monitoring and optimization tools. The company recently completed a Series B to support those growth initiatives. Mux offers a real-time analytics platform and performance monitoring for streaming video, giving developers actionable data and alerts backed by machine learning. The product includes a powerful analytics dashboard and real-time alerts to help publishers address rebuffering, errors, low quality, slow load times, and broken ad experiences. Customers can use Mux to run A/B tests, measure CDN or player performance, empower customer support with session-level insight, and track and fix hard-to-find errors. Customers named in the article include PBS, IGN, Livestream, Wistia, and Funny or Die. The Mux team includes video veterans who previously built Zencoder (sold to Brightcove) and created the Video.js open-source player, and includes engineers from YouTube, Facebook, and Twitch. The company says the new funding will further its mission to improve quality of experience for online video viewers. Mux provides a real-time performance monitoring and analytics platform for video streaming, aimed at video developers and media publishers. The platform lets publishers leverage data to improve on-demand and live video performance. The company is led by founder and CEO Jon Dahl. Mux is based in San Francisco, CA. It secured $2.8M in seed funding. The company intends to use the funds to continue to expand operations.

Total raised

$174M

Funding rounds

5

Latest round

Series D

Latest activity

Apr 2021