My Expert Midwife is an award-winning, midwife-founded brand launched in 2017 by registered midwife Lesley Gilchrist and massage specialist Claire Charlton. The company offers a portfolio of 19 products designed to help women prepare for and recover from pregnancy and birth, alongside midwife-developed webinars, antenatal classes and e-books. Its iconic Spritz for Bits perineal recovery spray has helped over 300,000 women recover following childbirth, and products are sold online and through retailers including Boots, John Lewis, Ocado, JoJo Maman Bébé and Next. The business is supported by a team of expert midwives with 140+ years of combined experience. The new investment will be used to scale the business via new product development and channel expansion. The articles note a sizable market opportunity: the global maternity products market is estimated at £7.5 billion and pregnancy care products are expected to grow at a ~5.5% CAGR (2021–2028).

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2022