MyBuys builds profiles based on individual shoppers’ behavior and uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. The company partners with over 300 online retailers, brands and agencies to offer personalized recommendations. MyBuys recently launched predictive display advertising and personalized mobile commerce solutions for iPhone, iPad, Android and BlackBerry devices. It offers prospective clients a free test of its personalized mobile site and waives implementation fees if the mobile site does not perform better than the client’s current site. Financially, MyBuys has secured a third round of funding totaling $20 million to support its product offerings and growth. MyBuys offers a 1:1 behavioral service that targets customers while they shop and follows up via email and RSS feeds. The company positions this model as an alternative to heavy spending on banners and SEO, arguing it can keep visitors on site and increase sales. MyBuys recently raised $10 million in a Series B financing led by Palomar Ventures with participation from Lightspeed Venture Partners. The company is based in Redwood City, Calif. MyBuys is managed by Robert Cell (CEO), Mark Weiler (VP of Engineering), and Paul Rosenblum (VP of Marketing).

Total raised

$30M

Funding rounds

2

Latest round

Series C

Latest activity

Mar 2011