MyCabbage is a relaunched online and mobile platform for storing, sharing and redeeming gift cards, coupons and daily deals. The product lets users punch in gift card codes, snap photos of paper coupons and link daily-deal accounts from services like Groupon and LivingSocial. It adds a social layer so users can view friends’ savings, send invitations to share deals, or keep certain deals private. The company evolved from DealsGoRound’s secondary marketplace but removed the prior 10% sales fee—users now only pay PayPal fees on transactions. MyCabbage says it will generate revenue by partnering with brands to offer curated incentives such as free shipping and 10% savings coupons based on user habits. The relaunch follows a strategic pivot by CEO Kris Petersen, who started the original site in 2010 as a service project and repositioned it as a product-focused business.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2012