Michael is an O2O vehicle-maintenance platform operated by Macaron Factory that offers standardized pricing for services such as engine-oil and tire changes across partner repair shops. Its partner network exceeds 2,000 shops and the app surpassed 800,000 cumulative transactions this year. Founded in 2015, Macaron Factory achieved annual profitability in 2023 and reported 2023 revenue that doubled year-over-year. The company attributes growth to providing transparent information to vehicle owners and an efficient customer-management system that drives high partner satisfaction and continued partner sign-ups. With the new funding, it plans to enhance repair-reservation productization, maximize customer satisfaction, and expand customer touchpoints to bring more vehicle owners onto the platform. It will also increase efforts to support partner shops with customer management, inventory, and parts-supply solutions to improve shop operations.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2024