MyFolk is a social buying app that lets users scan a logo or search brands to see whether products align with their political, spiritual, and social beliefs and whether their social sphere approves. Its proprietary technology combines image recognition, app-integration data harvesting (including Gmail, Facebook, Twitter, and Spotify), personality-profiling metrics, and a database of over 120,000 brands. In seconds the app shows what a user’s friends, followers, and influencers think of a brand, whether the brand aligns with the user's politics, and suggests alternative brands that better express the user's identity. The company compiles firms' historical public records—corporate donation recipients, employee policies, executives’ public statements, voting records, and political contributions—to assess alignment. MyFolk raised $5.3M in seed funding from three anonymous angel investors to build out a team and advance its prototype toward a viable product. The app is planned for a late-fall launch and will be available on iOS and Android.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2018