Mytraffic is a Paris-based SaaS provider of a location analytics platform that delivers accurate, dynamic information about physical locations including shopping centers, streets and city centers. Led by CEO Hakim Saadaoui, the platform provides footfall data, vehicle traffic, competitive benchmarking, catchment area monitoring and visitor profiling. The company serves more than 400 customers across seven countries, including retailers (McDonald’s, Amorino, The Body Shop), real estate operators (JLL, Nhood, Redevco) and city authorities (Montpellier, BME Brussels, Karlsruhe ME). Mytraffic was founded in 2015 and is present in France, the UK, Germany, Spain, Italy, Belgium and the Netherlands. It raised €30M in a Series B to support further product development and accelerate growth across Europe. Planned product developments include tourist insights, purchasing-habit analysis and rental-value modelling to complement existing analytics. The company also plans recruitment across its seven European locations, targeting about 20 senior hires and more than 30 sales representatives. Mytraffic operates a Big Data platform that delivers accurate and dynamic location and footfall insights on physical places — stores, malls, offices and logistics centres — to retailers, real estate owners, asset managers and cities. Its exclusive data and software help property owners set rental prices, retail networks select expansion sites, shopping-centre marketing managers prioritise areas for activation, and city planners assess event impacts. The company positions its core value as accelerating and improving decisions on where, when and how much to invest in a specific area to improve asset performance, reduce decision risk and monitor impact over time. Despite the COVID environment, Mytraffic reported 3x year-on-year recurring revenue growth by the end of Q2 2021 and now serves over 300 clients across Europe. The €10 million Series A will be used to strengthen R&D, develop new use cases such as vehicle traffic analysis, and expand sales and marketing talent. Mytraffic plans to accelerate growth in France, the Netherlands, Belgium, the UK, Germany, Italy and Spain.

Total raised

$30M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2022