Nøie uses an in-house tech platform and a proprietary database of skin profiles to personalize skincare recommendations and products for people with sensitive skin. The company screens thousands of skincare products on the market, selects top options, and employs an algorithm to assign customers to a “skin family.” Customers receive recommendations for customized, non-prescription products targeting conditions such as acne, psoriasis and eczema. Nøie develops its own R&D and relies on community feedback to scale personalization. The founder envisions a future where consumers no longer buy one-size-fits-all products off shelves and expects widespread customization of bathroom products by 2030. Nøie positions itself against both the broader skincare industry and prescription players like Skin+Me by emphasizing data-driven personalization at scale.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

May 2021