NADUVI is an Amsterdam-based direct-to-consumer interior design e-commerce platform founded in 2019 by Itai Gross. The site offers over 25,000 interior decorating products from roughly 250 brands at discounts of 30%–80% off retail. The company is active in the Netherlands, Belgium and, as of April, Germany and reports strong growth in its supplier portfolio. Brand loyalty is notable: almost 25% of customers make a repeat purchase within the first few months. NADUVI says it will use the new funding to continue rapid expansion and enter new European markets. The firm’s stated goal is to become the largest online interior outlet in Europe.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

May 2021