NAILBITER is a global quantitative videometrics platform for video-based market research that captures in-the-moment video and augmented reality to convert real shopping behavior into actionable metrics. The company markets itself as the leading Behavioral Videometrics Consumer Research Platform. It serves global consumer packaged goods (CPG) companies. NAILBITER announced the closing of a $13.3 million raise and said the funds will be used to accelerate global expansion, strengthen its augmented reality technology, and create new eCommerce data products to replace traditional market research. Headquartered in Reston, VA, the company maintains offices in New York, Chicago, London, Amsterdam, Mumbai, Singapore and Dubai. The raise was completed with U.S. Boston Capital Corporation acting as placement agent.

Total raised

$13M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2021