Naive Blue is an imaging services brand that provides consumer imaging services through its flagship and sub-brands. As of October 2019 the company had established 58 stores across 20 large and medium-sized cities. Its sub-brands Fangkuai and Fangkuai PLUS operated 182 stores in 45 smaller cities and have served over one million customers. The company entered the market in 2010 and has been rapidly developing by horizontally enriching its product matrix and vertically expanding into lower-tier markets. The business recently completed a financing round of RMB45 million. The financing and the company’s store footprint support its continued expansion into China’s lower-tier cities.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2019