Naked Labs ships a mirror-based 3D body scanner that builds a model of users and highlights where fitness progress is occurring. The company began taking pre-orders last year for the $1,395 Naked 3D Fitness Tracker and has started shipping those orders, with hopes to have the device generally available next quarter. The device consists of two parts: a scale that houses sensors and a computer, and a weight scale that spins the user so the stationary mirror can capture a body scan in about 15 seconds. The system reports body fat percent, lean mass and fat mass, circumferences, side-by-side comparisons with earlier scans, and historical graphs. Hardware includes an Intel x86 processor, 4GB DDR4 RAM and a 64GB SSD so depth data can be stitched on-device and beamed to the phone rather than uploaded to the cloud. Naked Labs uses Intel RealSense depth sensors (no RGB cameras) to produce a depth-based avatar and states that it will use the funding to scale manufacturing, hire staff, and develop new products. Naked Labs makes the Naked 3D Fitness Tracker, an internet-connected full-length mirror and a wirelessly rechargeable, rotating scale that together produce grayscale 3D body scans and metrics via a mobile app. The system uses Intel RealSense 3D depth sensors and Intel quad-core processors to derive accurate scans in about 20 seconds and can store data for up to six users. The mobile app displays realistic 3D illustrations and tracks detailed metrics over time, including symmetry and circumference of biceps, calves, thighs, hips and waist, body-fat percentage, hip-to-waist ratio, and weight, and helps users set goals with expert-referenced ranges. Naked began taking preorders at a $499 price point via naked.fit, with shipping slated for March 2017. The company was co-founded in 2015 by CEO Farhad Farahbakhshian and COO Ed Sclater and is based in San Francisco. Naked has raised seed funding from New Enterprise Associates, Three Leaf Ventures, and Monstro Ventures, though the company has not disclosed the amount.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2018