NakedPoppy launched as a first-of-its-kind clean beauty site powered by intelligent, patent-pending personalization technology that curates hand-vetted, luxe makeup. Its core product is a personalized shopping experience that builds individualized clean “boutiques” after a three-minute assessment. The algorithm accounts for skin type, color, undertone, age, eye color, hair color, allergies and sensitivities, and can interpret wrist photographs to pinpoint base skin color. The company enforces four clean criteria—cruelty-free, low environmental impact, ethically made, and free of harmful chemicals—and cosmetic chemists screen products against a pool of fewer than 700 allowable clean ingredients. Products are accompanied by a suitability score to help customers choose the best matches. NakedPoppy also debuted its own NakedPoppy Clean Liquid Eyeliner (formulated in Italy, vegan, suitable for sensitive eyes) and has secured seed funding to support its launch; the company is based in San Francisco.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2019