Nativo is a Los Angeles-based content technology platform that enables advertisers and publishers to distribute brand stories at scale. Founded in 2010 by Justin Choi, the company uses patented technology that leverages machine learning and artificial intelligence to automate content distribution within fully integrated, trusted environments. Its platform delivers deep insights into content performance and supports differentiated ad formats. Nativo works with more than 3,500 premium publisher websites around the globe. The company said it will use the new funding to further expand its technology, ad formats and insights platform. It raised $25M in structured capital provided by Capital IP. Nativo provides an advertising technology platform and content marketing tools that deliver native content for brands and a complete native ad solution for media companies to sell, deploy, and optimize native ads across sites and screens. The company’s platform is designed to scale, automate, and measure native advertising. Led by CEO Justin Choi, Nativo serves both brand advertisers and publishers. The company plans to use new funding to expand its platform solutions, scale operations, and grow its international presence. Financially, Nativo completed a $20M Series B and had previously raised a total of $11.2M. No operating metrics (revenue/users) were disclosed in the article. Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. It combines a dynamic content management system with advanced content ad serving capabilities to allow publishers to create, manage, and monetize truly native executions across sites and screens. More than 150 brands and 350 publishers leverage Nativo's platform. The company said a $6 million credit facility from Bridge Bank will be used to support working capital and to fund expansion as it continues to grow. Nativo is venture-backed by Greycroft Partners, Signia Ventures, e.ventures and other top‑tier investors, and Justin Choi is founder and CEO. Bridge Bank framed the deal as part of its Technology Banking portfolio and said it tailored the financing after learning Nativo’s business model. Nativo provides a platform that lets publishers add code and create templates for sponsored content while advertisers upload content that is then displayed across relevant sites and formatted to match each site's look. The product serves native ads that are labeled as sponsored and designed to drive the same engagement as non-advertising content, and the ads work on desktop, smartphones and tablets. The company repositioned from its prior name, PostRelease, to embrace the native advertising category. CEO Justin Choi has emphasized the company's definition of native as engagement parity with editorial content and noted increasing marketplace attention. Nativo said it will have forthcoming publisher- and ad-agency-related announcements. Financially, the company has attracted investor interest and prior funding activity described below.

Total raised

$49M

Funding rounds

4

Latest round

Debt Financing

Latest activity

Apr 2023