NaturalMotion builds photo-realistic, anatomically accurate 3D-animated mobile games, with titles like My Horse and the upcoming CSR Racing. Its games use a freemium, virtual-currency model—charging for items such as special saddles—and gameplay includes grooming, training and show-jumping. The company has seen roughly 30 million downloads across its portfolio, including more than 10 million for My Horse, and reports spending under 3% of game revenues on user acquisition and marketing. Apple gave CSR Racing premium stage time at WWDC, highlighting the studio's production quality. NaturalMotion employs about 130 people and plans to grow to around 160, expanding offices in SOMA. CEO Torsten Reil frames the company as positioned to deliver a richer, higher-quality mobile gaming experience as devices enable more realistic titles.

Total raised

$11M

Funding rounds

1

Latest round

Series B

Latest activity

Jun 2012