Nature's Tattva is a Delhi-based do-it-yourself beauty brand that combines tech, content, and high-quality ingredients to deliver fresh, customized natural and organic products. Founded in October 2018, it sells primarily online through Amazon, Flipkart, Nykaa and its own website. The company says it addresses three problems in the beauty space: products not being 100% natural, lack of freshness, and short shelf life. In its first full year of operations the startup recorded sales of Rs 1.6 crore and aims to grow about 20% month-on-month in its second year. Future plans include launching unique products that extend its commitment to organic and zero-chemical formulations, while scaling operations, talent acquisition, and brand-building activities. It cites competitors such as Indus Valley and Soul Tree within the organic and natural beauty segment.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2020