Near’s flagship product, Allspark, is a cloud-based, interactive AI platform that fuses data from mobile phones, carriers, app partners, retailers, Wi-Fi operators and customers to create 1.6 billion anonymized user profiles every month. Using patented machine-learning algorithms, the company unifies disparate data points into individual, privacy-protected identities that marketers can query in natural language or via drag-and-drop maps to analyze and activate audiences. The platform reportedly captures about 45 % of live audiences in dense markets like the San Francisco Bay Area and supports globally dispersed campaigns in 44 countries. Near counts News Corp, MetLife, Mastercard and WeWork among its enterprise customers and claims 100 % year-over-year revenue growth. Features such as cookie-data uploads are selectively enabled to ensure compliance with varying regional regulations, underscoring its “privacy by design” ethos. The fresh capital is expected to deepen integrations with external marketing tools, preventing the product from becoming siloed. Including the new Series D round, Near has raised $134 million in total from investors such as Sequoia, JP Morgan, Cisco and Telstra.

Total raised

$200M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2022