Nearbuy Systems develops indoor "micro-location" software that uses retailers' existing Wi‑Fi and camera infrastructure to deliver real-time location information within three feet of accuracy. Its patent-pending technology enables location-based services such as in-store navigation, concierge help buttons, and targeted marketing offers via an opt-in Wi‑Fi connection. The product is aimed at large-format retailers seeking to understand shopper movement, improve service, and deliver timely promotions at the aisle level where purchase decisions occur. Nearbuy says the solution works for people carrying any mobile device and can be implemented quickly using existing infrastructure. The company plans to use new funding to accelerate development and deployment of its software into major retail stores. Bryan Wargo is listed as Co-Founder and CEO.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2011