Need curates monthly, magazine-like collections of clothing and lifestyle items presented with original photography, articles, illustrations, and video. The startup combines editorial content with e-commerce to offer a limited set of curated products tailored to different cities and demographics. Its tech platform, built with Mobelux, generates localized data to inform product selection, sizing, and marketing. Need plans to hire, further develop its proprietary technology, and launch localized retail and editorial products in new U.S. cities and abroad, including plans to enter London. The company has formed a strategic partnership and joint venture with investor Greg Abbott to explore consumer verticals using its platform. Need launched in November with founder and CEO Matt Alexander as its sole employee and is Dallas-based. It is cash-flow positive, has over 100 brand partnerships, a growing user base of tens of thousands per month, and an email open rate around 80%.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2014