NeoEdge makes a platform that lets publishers insert ads into social and web-based games, including 30-second video ads integrated into online games. The company serves more than $100 million video ad impressions per month and has partnerships with Yahoo Games, iWin, and Red Atom's Bar Society on Facebook. It has raised $3 million in venture funding from MMV Financial to expand its product offerings for monetizing social games. NeoEdge will use the funds to expand its national sales team and develop new products, including features that 'gamify' ads by adding game-like elements. The investment underscores that advertising remains a growing monetization channel alongside virtual goods. NeoEdge previously raised capital from Vanedge Capital and Jefferson Partners and is led by CEO Lesley Mansford following a merger last year with a game developer she headed.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2010