Neolane sells a centralized marketing process automation system that helps marketers and business owners track and manage marketing activity data across channels to generate targeted messaging and relevant offers based on customer behavior and preferences. The company says 400 B2C and B2B customers, including divisions of Fortune 500 organizations, rely on its marketing technology. Clients cited include Alcatel‑Lucent, Barnes & Noble, Orange and Sony Music. Neolane secured $27 million in funding in a round led by Battery Ventures, with previous backers Auriga Partners, XAnge and board member Gilles Queru also participating. Battery Ventures is noted as an investor in companies such as Groupon, ExactTarget, Marketo, Bazaarvoice, Lotame and BlueKai. After a decade in business, the company says it achieved profitability in 2011.

Total raised

$27M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2012