Neon Labs offers Neon for Video, a real-time optimization tool that selects and optimizes video thumbnails for online publishers, advertisers and marketers. The platform is aimed at news, sports and entertainment media publishers to monetize digital content by boosting video engagement. Neon says its thumbnail optimization can increase video views by 5–30+% on average. The company is led by CEO Sophie Lebrecht, Ph.D., alongside Michael J. Tarr, head of Carnegie Mellon University’s Department of Psychology. Neon has partnerships with Brightcove and IGN Entertainment — the latter reaches 48.7 million unique visitors per month — and plans to accelerate its Brightcove partnership. The company raised funding to scale operations and expand its publisher partnerships.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2014