NeonMob offers tools for creators to build themed collections of digital art and lets users buy limited-quantity prints, introducing the notion of digital scarcity. Artists set the price and quantity of each piece and can receive up to 70% of each sale. The company has an authentication program to ensure collected pieces are legitimately owned by users. NeonMob is working to set up a blockchain so ownership of prints can be verified on and off the platform. Since launching in 2012, NeonMob users have collected more than 4.8 million pieces of digital art. The article notes a potential challenge in convincing some users to spend money on digital collecting, but reports traction with its user experience.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2015