Nested pairs the best local agents with proprietary tools and services to support home sellers across the entire house-selling journey. It originally launched by fronting the cash to buy a customer's next home before their existing home sold and has since broadened its offering to cover the full sale process. The company has been testing a "hyper-local" approach, launching five hyper-local areas in 2020 and gaining up to 15% market share in those local markets. Nested recently updated its mobile app to give sellers instant access to feedback, scheduled viewings, agent actions, and enquiry follow-ups. The company plans to launch an additional 30 areas over the next 18 months and to expand outside London for the first time. Management frames the product as combining local agent expertise with superior digital tools to deliver a better customer experience than both traditional and DIY online agencies. Nested operates as a full-service property platform that does the work of a traditional estate agent, providing a dedicated progression team and data-driven, transparent valuations. The company offers an advance of up to 94% of a home's market value; if the home sells above that amount the seller receives the surplus (minus fees), and if it sells for less Nested absorbs the loss. Launched in 2016 and led by CEO Matt Robinson alongside Phil Cowans and James Turford, Nested packages its advance with additional customer services. The startup intends to use the new funding to scale in and beyond London and to launch a number of customer tools and services tied to its advance product. Its model is positioned to redefine how consumers sell their homes by combining an advance with traditional agent services. Nested provides a cash-advance service that lets customers buy a new house before selling their existing property, handling valuation, marketing and sales. It offers up to 97% of a property’s market value as a cash advance. Nested charges a fee of 2–4% (plus VAT) depending on expected time to sell and halves that fee if it fails to sell above its initial valuation. Launched in January 2016, the startup is heading towards transacting about 50 houses per month and roughly £10 million in booked annual revenue. Based on current demand, Nested expects to be doing about 1% of London home sales in the next few months and 5–10% within a year. The company plans to use new capital to grow aggressively, initially in London and then across the U.K., emphasizing certainty of sale price and timing as its core value proposition. Launched in January 2016, Nested operates like a traditional estate agent but guarantees to sell a property for 95–98% of market value within 90 days or will offer the homeowner the cash themselves. The company provides valuation, marketing and sales services and uses tech and data to price properties accurately. If Nested achieves a higher sale price than its guarantee it splits the upside with the seller, up to 70/30 in favour of the property owner. The service is aimed at people caught in a property chain or those tired of protracted listings. Shortly after launch Nested was helping about five people per month, broke even in its fourth month of trading, and reported revenue at an annual run-rate of more than £1 million. The stated next stage is raising awareness and increasing the number of deals per month, with ambitions to reach 100 and beyond. Nested is a London-based platform that enables homeowners to sell their homes within 90 days while guaranteeing a minimum sale price. If customers need their money back before Nested sells the property, or if Nested fails to meet the guarantee, the company returns the funds. The service is currently available only in London. Nested raised £1.2M in funding and intends to use the proceeds to continue expanding operations. Backers in the round included Passion Capital, Global Founders Capital, Alex Samwer and Paul Forster. The company was co-founded by Matt Robinson (CEO), Phil Cowans (CTO) and James Turford (COO).

Total raised

$222M

Funding rounds

6

Latest round

Equity

Latest activity

Mar 2021