NetProspex is a cloud-based B2B marketing data management services provider offering a suite of cloud data services. The company’s platform is backed by its proprietary CleneStep verification technology and the industry’s large reference database of B2B contacts and companies. Thousands of B2B organizations rely on NetProspex to improve the quality and effectiveness of their marketing databases and to fuel demand-generation campaigns. NetProspex plans to use new funding to continue product innovation and to expand sales and marketing to meet growing market demand. The company reported its highest-ever quarterly top-line results and new customer signings for the quarter that closed March 31. The Series C and prior financing bring total capital invested to date to $27 million, supporting its growth plans. NetProspex provides B2B marketers and sales teams with cloud-based prospect lists, data cleansing, profiling analytics and integrations to marketing automation and CRM systems. Its data is crowd-sourced and verified via a proprietary CleneStep methodology and includes a host of targeting attributes for thousands of B2B organizations. The company says it enables marketers to analyze, verify, fix, append and grow prospect and customer data to improve campaign performance. Proceeds from the recent financing will be used to increase sales, accelerate channel partner integrations and expand product development as NetProspex pursues category leadership in cloud-based data services. NetProspex reports revenue has doubled each year since its 2006 founding. The company has won two CODiE Awards for Best Lead Generation Solution and Best Solution Integrating Content into Workflow. NetProspex provides Data-as-a-Service (DaaS) solutions aimed at B-to-B sales and marketing decision makers, including its CleneStep verification process and the recently launched SocialStep platform. Its services are designed to help B-to-B decision makers find, reach, and connect with more than 16 million sales prospects in a direct and measurable way. The company said it will use the Series B proceeds to expand sales and marketing efforts and to enhance existing service offerings. NetProspex was founded in 2006 by industry veterans Gary Halliwell and Jeff Clewley. The company is based in Waltham, MA and has recently marketed SocialStep alongside its trademark CleneStep offering.

Total raised

$26M

Funding rounds

3

Latest round

Series C

Latest activity

Apr 2014