New Knowledge develops tools to detect, monitor and mitigate coordinated social media manipulation for brands and industries. The company is led by Founder and CEO Jonathon Morgan and is based in Austin, Texas. It plans to roll out a new enterprise platform later this year to help companies detect and respond to social-media manipulation. The recent funding will support growth hiring across customer success, marketing, sales and engineering. Over the past 24 months the company has grown from 5 to over 50 employees. Financially, the company has raised a total of $18M to date, including an $11M Series A last year. New Knowledge offers an AI-driven SaaS product combined with a team of analysts (many from the intelligence community) to detect subtle social signs of manipulation and advise customers on attribution and response. The company works primarily with private‑sector clients — including Fortune 100 entertainment firms and consumer brands — while also serving some national security customers. It helps companies identify who is targeting them, why, and what mitigation steps to take, and provides information to social platforms to evaluate policy enforcement. The firm also pursues broader goals of building consensus between governments and platforms on acceptable versus out‑of‑bounds behavior. New Knowledge is a four‑year‑old, 40‑person outfit based in Austin, Texas. Financially, the company reported revenue growth of 1,000 percent year‑over‑year. New Knowledge is a two-and-a-half-year-old, Austin-based, 15-person cybersecurity startup that sells an enterprise SaaS product to detect and fight online disinformation. Its platform analyzes conversations across multiple platforms to spot signs of tampering, identify who is driving manipulation, and surface messaging used to influence public discourse. Customers use the intelligence to decide responses, including working with press or social platforms to remediate fraudulent or disingenuous accounts. The company sells to firms in the entertainment, energy, and finance industries and has worked with public interest organizations such as the Alliance for Securing Democracy. CEO Jonathon Morgan positions the product as a defensive application of tactics developed to study extremist propaganda, and he sees new technologies (like blockchain) as part of a longer-term trust solution. The company has raised seed financing, positioning it to expand product and sales effort.

Total raised

$16M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2019