newBrandAnalytics offers a social intelligence product that mines customer reviews from sites like Yelp, Facebook, Twitter and TripAdvisor and produces operational recommendations rather than just marketing insights. Its flagship product, Social Guest Satisfaction, harvests credible customer feedback and uses patent-pending algorithms to interpret, qualify and categorize each customer mention. The company’s algorithms are designed to inform how companies make operational decisions around social feedback. The product is used by thousands of hotels, restaurants, retailers and leisure companies worldwide, including customers such as PF Changs, Applebee’s, Michael Mina, The SLS Hotel Group and Shake Shack. newBrandAnalytics emerged from two years in stealth and plans to use new funding to accelerate customer acquisition and build a scalable sales model. The team was founded by Neil Kataria, Kam Desai and Ashish Gambhir, who previously built Riva Commerce, acquired by Oracle.

Total raised

$26M

Funding rounds

1

Latest round

Series B

Latest activity

Nov 2011