NewTV is developing mobile‑first video content that applies Hollywood production values to bite‑sized formats of 10 minutes or less. The company says it will pair that content approach with custom‑designed technology built specifically for mobile. NewTV is being incubated by Jeffrey Katzenberg’s WndrCo, and Meg Whitman was named CEO in January. Details about distribution strategy remain unclear — the company may own and distribute content, operate a standalone service, or pursue a hybrid approach. The market opportunity is uncertain in light of established short‑form platforms like YouTube and growing streaming services such as Amazon, Netflix and Hulu. Financially, NewTV has been pursuing large external funding, per press reports cited in the article.

Total raised

$1.0B

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2018