NextPrinciples offers a SaaS-based platform called Insight-to-Action that aggregates and analyzes data from multiple social media channels, including Twitter, Facebook, LinkedIn, YouTube and blogs. The platform enables marketers to monitor campaigns, trends and conversations and gain actionable insights to improve customer relations and brand and product performance. The company is led by CEO and co-founder Satya Krishnaswamy. NextPrinciples received $1M in seed funding and intends to use the proceeds to expand engineering, marketing and sales. The seed round was led by Alex Ott with participation from angel investors including Paul Wahl, Les Hayman and other CRM and enterprise software executives from the United States, Europe, Latin America and Asia. The company is based in Milpitas, CA.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2012