NextRoll is a San Francisco-based marketing technology company that delivers products to help marketers grow their businesses. Its two business units are AdRoll, a marketing and advertising platform for eCommerce brands, and RollWorks, an account-based marketing platform for B2B companies. The company emphasizes deep data and machine learning foundations and has introduced new offerings across its software platforms. NextRoll has seen momentum in software adoption, and Capital IP cited impressive growth of its subscription software business and strong demonstrated retention. Management says the company will use new financing to execute strategic growth initiatives and accelerate its software transformation. Capital IP highlighted NextRoll's advertising heritage and said it expects the company to continue driving toward being a Rule of 40 company.

Total raised

$50M

Funding rounds

1

Latest round

Equity

Latest activity

May 2023